Let's get real
It’s time for tampon companies to cut the crap. Feminine care advertising is notoriously made up of girls in white spandex doing herkies on trampolines. For the launch of Kotex U we wanted to call bullshit and get real. Instead of traditional ads we released a series of social experiments designed to get social media thinking.
Prank calls to competitors illustrated the ridiculousness of how women are talked too; digital videos fueled online conversation about social stigmas.