Working for someone else sucks. At least today’s entrepreneurial spirited millennials think so. But with Avon’s archaic image, how do you recruit a new legion of fiery, passionate reps?
By giving the entire brand a makeover. Then throw in MJ Delaney. Gloria Gaynor, and the empowerment that comes with being your own boss. Ta-da.
“This is Boss Life” debuted with a music video-style commercial (with more to come) and a slew of print and digital pieces introducing millennials to #BossLife.