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AVON

#Bosslife

Working for someone else sucks. At least today’s entrepreneurial spirited millennials think so. But with Avon’s archaic image, how do you recruit a new legion of fiery, passionate reps?

 

By giving the entire brand a makeover. Then throw in MJ Delaney. Gloria Gaynor, and the empowerment that comes with being your own boss. Ta-da.  


“This is Boss Life” debuted with a music video-style commercial (with more to come) and a slew of print and digital pieces introducing millennials to #BossLife.