Cannes Case Study
SUPER BOWL LIII
For the 2019 Super Bowl, we took beauty into a genre it’s never been before. We partnered with the most iconic horror actress of this generation to create a 60-second horror film that brought Olay’s brand benefit to life. Five teasers, an official trailer and a heap of digital content swept through social, earning Olay over 5 billion impressions and the title of 2019 Digital Bowl Winner.