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CHIEF

Call the future

Chief is a world renowned organization devoted to women in leadership, advocated for by badasses such as Michelle Obama and Gloria Steinem. The film, created and directed entirely by women, tells the story of a near future when we learn we aren’t quite as advanced as we’d like to think.

 

We launched with an integrated campaign repositioning “Women’s History Month” as “Women’s Future Month,” took out a full page New York Times Ad, made a 1-800 number, and blanked NYC with retro futuristic wild postings posing provocative questions that invited people to call the future. 
 

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Woman's future month website

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